Visit Wicklow
Good as Gold | Case Study. Visit Wicklow | Instagram
Visit Wicklow is the official tourism and travel guide for County Wicklow in Ireland. I worked as a designer, editor and content creator on this project. The team built a consistent content formula, reviewing wins every 90 days to sharpen strategy and creative output. Visit Wicklow is now the trusted voice on Wicklow tourism.
Knitted map of Ireland
Content Creation | UGC
From lighthouses, murals, restaurants and the great outdoors nothing was off limits. After filming the content, working with the team to come up I wrote the script for the video, did each voiceover and got straight to editing.
Wicklow Lighthouses
Arklow Mural
N11 to the Coast | Arklow
N11 to the Coast | Greystones
2024 - 2026
My Role
Designer | Editor | Content Creator
Good as Gold Team
Creative Director | Danielle O’Connell
Lead Designer | Emma Woods
Motion Designer | Davin Barrett
Managing Director | Lauren Higgs
Operations Manager | Grace Steite Masri
Social Media Manager | Radhika Dey
Designer | Jaq Reidy